Event Planner Website – Case Study: Dash Events
Who is Dash Events? – She goes by so many names, “The Photo Booth Plug”, “The Celebrity Event Planner.”, and “The Throne Chair Queen”. To her customers she is known as Adasha Gittens. Her stamp on the industry is well known and nationwide. If not designing car shows from state to state, or delivering social celebrations from Weddings to Baby Showers she is managing her store the Dash Showroom, in Middletown, NY.
Event Planner Website – The Design Process
Our team was tasked 8 years ago with designing the website home of Dash Events. We needed to build a design that represented her business and all the services she offered. Earlier this year we were asked to revisit the site and improve its ranking locally and via organic search results. Our latest round of work included adding Rank Math Pro to assist in managing on-page SEO. We used local SEO tools like Bright Local to monitor there Google Business Profile (GMB) for local citations and ranking grid. We also expanded the website by adding local pages for various towns in and around her ever expanding service area.
We have deployed WordPress to manage this website for years. With regular websites this design is also available serving there customer base. Firstly, WordPress offers a vast library of free and paid plugins and themes that allow website owners to add new features and customize the design of their site without the massive cost of one-of-a-kind coding. Secondly, WordPress is highly scalable, meaning it can be used to build anything from a simple blog to a complex e-commerce site. Finally, WordPress is an open-source platform, which means it’s continually being improved and updated by a large community of developers, ensuring that it remains secure and up-to-date. Overall, WordPress is an excellent choice for anyone looking to build a website.
We routinely use Hostinger with Litespeed cache with Cloudflare to improve performance.
We accomplished our goals by designing a blistering fast website leveraging Cloudflare APO. Cloudflare APO (Automatic Platform Optimization) is a powerful tool that can significantly improve website performance and user experience. By caching dynamic content at the edge, APO can reduce the number of requests that need to be processed by the origin server.
Our team deployed, organic. SEO tactics using our favorite SEO Plugin Rank Math Pro and began building, local citations for their Google Business Profile (GMB) Page.
Our design process begins with establishing our goals, then moving to a timeline and building the structure/wireframes for the new design. We move the entire process to a staging environment and will work until we have approval. We migrate the design from our staging environment and begin our live revision process.
Event Planner Website – The Design Process
In conclusion, website design plays a critical role in establishing a strong online presence and attracting and retaining visitors. By incorporating the principles of user experience design, such as a clear and intuitive layout, easy navigation, and fast loading times, website owners can ensure that their website is both functional and engaging. Additionally, the use of eye-catching visuals, a consistent brand identity, and high-quality content can further enhance the user’s experience and encourage them to explore the site further. Ultimately, a well-designed website can help businesses achieve their goals and grow their online presence.
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